It seems to be like Google Website Equipment, the Google plugin for WordPress, has bridged in one other Google knowledge platform named Google Query Hub. That is along with Google Search Console, Google Analytics, Google AdSense and PageSpeed Insights.
Google Website Equipment calls this part “Concepts to put in writing about, from precise questions individuals requested on Search.”
I noticed this in latest video from Google’s Mariya Moeva on the 8:56 mark (hat tip to Darcy Burk on Twitter). Mariya Moeva stated “And, if you happen to run out of concepts what to put in writing about, Website Equipment has a extremely neat characteristic which can present you unanswered questions instantly from search which are associated to your website’s content material. So you need to use these subjects options as inspiration to create new posts in your website, and provides much more helpful info, probably get some new guests.”
Here’s a screenshot:
So yea, this seems to be nearly precisely just like the Google Query Hub. And Mariya Moeva confirmed this after I requested her:
Certainly it does. It is an experimental characteristic and we’re testing it over a time period with a subset of Website Equipment customers to see how useful it’s to website house owners.
— mariya (@marrrr) April 19, 2022
Discussion board dialogue at Twitter.