With an incredible product in hand and an incredible WooCommerce retailer, advertising and marketing is the one factor standing in the best way of rising gross sales. Whether or not you’re making an attempt to achieve new clients or encourage earlier ones to make one other buy, Pinterest offers an incredible alternative in your retailer.
Pinterest is a visible discovery engine for locating concepts like recipes, dwelling and magnificence inspiration, and extra. Their mission is to convey everybody the inspiration to create a life they love.
With billions of Pins on Pinterest, you’ll all the time discover concepts to spark inspiration. If you uncover Pins you’re keen on, save them to boards to maintain your concepts organized and simple to seek out. You can too create Pins to share your concepts with different individuals on Pinterest. Let’s check out why Pinterest is a wonderful eCommerce advertising and marketing software and the way you should use it successfully.
There are many methods to market your merchandise on-line, from e mail to social media, paid promoting, and extra. So why make Pinterest part of your technique?
There are over 400 million world month-to-month energetic customers on Pinterest. Within the U.S. alone, Pinterest reaches 37% of U.S. web customers every month.1 Pinners (Pinterest customers) have created greater than seven billion boards and saved over 330 billion Pins every month.2
However most significantly, buying is a high exercise for Pinners.
It seems that on-line buying is totally different on Pinterest. Pinterest is a spot for the form of shopping and discovery you’re used to getting in actual life.
9 out of ten individuals who use Pinterest weekly agree that it enhances their buying expertise.3
For individuals on Pinterest, buying is a lifestyle.
And once they discover one thing they love, they spend and purchase extra. Customers on Pinterest spend two instances extra per thirty days than individuals on different platforms.4 Weekly Pinners are seven instances extra more likely to say that Pinterest is essentially the most influential platform of their buy journey, in comparison with social media platforms.5
How one can market merchandise with Pinterest
1. Arrange store
Use the Pinterest for WooCommerce extension to add your catalog and profit from natural alternatives to get found by high-value buyers. The extension connects your WooCommerce retailer to Pinterest to assist individuals uncover your eCommerce store.
If you add your product catalog, your merchandise can organically seem on all the locations the place buyers go to buy, together with Store from search, Store from Pins, Store your Board and extra.
It additionally permits set up of the Pinterest tag, which measures outcomes and helps you make the most of promoting options to supply extra management, attain, and impression.
With this extension, you possibly can:
- Declare your web site: Guarantee your model identify seems on each Pin that individuals create out of your website.
- Sync your WooCommerce catalog to Pinterest: Let clients browse merchandise out of your Pinterest store.
- Add the Save to Pinterest button: Let clients create full-featured Pins out of your merchandise.
- Set up the Pinterest tag: Monitor occasions and conversions.
When you add your catalog and set up the tag, you’ve arrange store on Pinterest and may get entry to the complete suite of buying options.
2. Promote successfully
Investing a bit cash into your hottest Pins or selling an upcoming occasion or new product could be a nice technique to convert views into gross sales. There are a number of advert codecs and options you possibly can leverage, together with:
- Buying advertisements: Attain buyers once they’re almost definitely to behave. Buying advertisements embrace useful particulars like pricing, product availability, and opinions. Buying advertisements now seem on much more buying surfaces on Pinterest (e.g. visible search).
- Collections advertisements: This immersive format makes use of slideshows and video-like content material to assist individuals store related merchandise. They’re nice for constructing larger baskets as a result of they assist individuals discover extra merchandise they like.
- Computerized options: Set it and neglect it. With Computerized Bidding, Pinterest will dynamically modify your bids over time to ship the utmost variety of conversions in your finances. With Marketing campaign Budgets, setup is less complicated than ever and also you’ll get extra outcomes, extra effectively.
- Dynamic retargeting: Attain the individuals who can’t cease fascinated with your product and simply want one other nudge. You’ll be able to retarget based mostly on what individuals have been in search of in your website or by what’s of their cart.
However regardless of which possibility you select, take the time to think about your targets, finances, and viewers. Do you need to drive visitors to your retailer, achieve e mail subscribers, or convert clients? How a lot do you need to spend per day? Do you need to show your advert based mostly on sure genders, areas, or pursuits? All of those components play an enormous position within the success of your advert.
Want a bit steering? Pinterest offers an in-depth take a look at creating Pinterest advertisements.
3. Be part of the Verified Service provider Program
Folks love to buy with manufacturers they belief. Folks on Pinterest are almost 50% extra more likely to be open to new manufacturers.6 And once they discover a model they like, they’re extra loyal.
The Verified Service provider Program helps buyers uncover and purchase from vetted manufacturers. It’s free to hitch and makes your corporation stand out.
Key advantages embrace:
- An unique badge in your profile and product Pins that present your model was vetted. You’ll be able to catch buyers’ eyes as they resolve what to purchase, identical to at their favourite retailer.
- Enhanced product distribution throughout buying surfaces and experiences. This places your merchandise proper in entrance of individuals in search of new manufacturers.
- Entry to unique options like service provider particulars, to showcase your model values and the communities you characterize. Values-based buying has by no means been extra vital to your clients. Gen Z, for instance, is keen to spend 60% extra for an eco-friendly product.7
- It’s free to hitch. To use, your account should:
- Meet the Pinterest Service provider Pointers
- Have your catalog related
- Have the Pinterest tag put in
Use the Pinterest for WooCommerce extension to attach your catalog and set up the Pinterest Tag. WooCommerce Retailers are routinely utilized to be a part of the Verified Service provider program in the event that they meet the Pinterest Service provider Pointers.
4. Make it straightforward for others to share your content material
After all, you additionally need to make it as straightforward as potential for website guests and clients to share the content material in your website to their Pinterest accounts. Add a “Pin It” button to your website they usually can share every part from merchandise to infographics, outfit inspiration, and recipes. This is a wonderful method to attain new audiences with out spending a penny.
The Pinterest for WooCommerce extension routinely provides a Save button to your entire product pictures, so clients can add them to their boards with one click on.
5. Develop your corporation with a free advertisements session
In the event you’re new to Pinterest Advertisements, you may qualify totally free, customized marketing campaign help. Get our greatest tricks to develop your corporation with tailor-made inventive methods, marketing campaign ideas and extra by clicking right here.
Profit from Pinterest
With a bit work and consistency, you can also discover success on Pinterest. Deal with creating related, useful content material, designing engaging photographs and movies, and optimizing your Pins for the appropriate key phrases, and also you’ll be heading in the right direction.
Desire a leg up? Get began with the Pinterest for WooCommerce extension.
1. (ComScore, US, Aug 2021)
2. (Pinterest, World evaluation, Sept 2021) and searched greater than 5B (Pinterest, World evaluation, Apr 2021)
3. Supply: Reach3, US, The Retail & CPG Path to Buy amongst weekly Pinterest customers who save Retail and CPG content material vs individuals on different social platforms, Aug 2021.
4. Supply: Dynata, US, 2021 buying in style and wonder amongst weekly Pinterest customers and folks on different platforms, April 2021.
5. Supply: Reach3, US, The Retail & CPG Path to Buy amongst weekly Pinterest customers who save Retail and CPG content material vs individuals on different social platforms, Aug 2021.
6. Supply: Dynata for Pinterest, Buying examine with individuals who use Pinterest weekly for style and wonder, in comparison with individuals who don’t use Pinterest. US, April 2021
7. Supply: Pinterest Inside US information, January -December 2020