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HomeSEO27 Content material Advertising Examples To Encourage Your Workforce in 2022

27 Content material Advertising Examples To Encourage Your Workforce in 2022


So that you’ve been tasked with crafting some inventive and revolutionary content material advertising and marketing concepts. Whereas content material advertising and marketing might be one of the crucial highly effective and cost-effective drivers of visitors and enterprise progress on-line, you is likely to be drawing a clean.

Possibly you’ve misplaced the inspiration to generate an impactful content material advertising and marketing technique. Maybe you don’t even know easy methods to get these inventive juices flowing once more. Or possibly you simply need contemporary concepts to your content material advertising and marketing technique.

To not fear, we’re right here to offer loads of content material advertising and marketing examples that can assist you brainstorm one thing nice.

We’ve scoured the web to seek out a number of the most inventive and efficient content material advertising and marketing examples round.

Our High Content material Advertising Examples for 2022

We selected these 27 examples based mostly on originality, effectiveness, their capacity to encourage, and their emotional affect.

We’re assured they’ll allow you to develop your voice and technique and lead you towards continued enterprise success. 

On this article, we’ll discover content material advertising and marketing examples within the following areas:

  • Interactive content material advertising and marketing
  • Video content material advertising and marketing
  • Social media content material advertising and marketing
  • B2B content material advertising and marketing
  • B2C content material advertising and marketing
  • Book content material advertising and marketing
  • Artistic content material advertising and marketing
  • Running a blog content material advertising and marketing

Artistic Content material Advertising Examples

1. Canva’s Design Problem Marketing campaign

Creative Content Marketing Examples: Canva

Canva’s well-known graphic design platform makes content material creation simpler for companies, influencers, and content material creators in all places. In 2022, it launched an ongoing weekly contest for customers in flip for some candy prizes, like a paid annual membership to Canva.

The #CanvaDesignChallenge requires distinctive, authentic, and generally “on the market” photos, that are then positioned earlier than a bunch of Canva workers. On the finish of the week, they select their high 5.

Why We Like It:

It’s an ideal instance of cultivating user-generated content material (UGC). Since launching, Canva has amassed 36,000 posts underneath the hashtag #CanvaDesignChallenge. Now, its workforce can select which content material to share on Instagram by barely lifting a finger. Furthermore, Canva—a pacesetter in creativity—offers its customers an opportunity to be the specialists.

Our High Takeaway:

Canva challenges content material creators to suppose exterior the field and craft one thing new. It’s additionally constructing a group of creators excited to make use of the device and showcase their abilities.

Take a look at previous weekly winners on Canva’s Instagram web page or view one of many weekly challenges.

2. MailChimp’s All in a Day’s Work Collection

Creative Content Marketing Examples: MailChimp

MailChimp is a well-liked, easy-to-use Buyer Relationship Administration (CRM) for small and medium-sized companies. It excels at serving to entrepreneurs and small companies construct subscriber lists and nurture new leads. 

However that doesn’t cease MailChimp from creating its personal attention-grabbing and related content material. In January 2021, it launched a mini-series known as All in a Day’s Work, which speaks to the triumphs and challenges of smaller companies.

Why We Like It:

The interesting stop-motion movies present that MailChimp understands the struggles and triumphs that small companies and entrepreneurs face. 

Our High Takeaway:

Take the chance to indicate that you just perceive your viewers in methods others may not. It could possibly assist the shopper really feel nearer to you and your model. 

Interactive Content material Advertising Examples

3. Burger King’s VMA Immersive Sweepstakes

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On the finish of 2020, Burger King’s mascot teamed up with rapper Lil Yachty to create movies that launched sweepstakes for a 2021 VMA awards immersive expertise. In a collection of commercials, Lil Yachty and The King put together for the efficiency of Lil Yachty’s “High Down,” whereas additionally encouraging viewers to obtain their app.

The commercials present a novel VMA Augmented Actuality (AR) expertise for loyal Burger King prospects whereas providing them a slew of prizes and reductions in the event that they interacted with the app. Maybe two of their greatest incentives had been successful a 12 months’s value of Whoppers or tickets to the 2021 VMA Awards.

Why We Like It:

Lil Yachty and The King’s bond was relatable to folks in the course of the pandemic. On the similar time, they subtly point out their product—a QR code to obtain the Burger King App—by disguising it as paintings on the wall or designs on the again of a jacket. Viewers might additionally immerse themselves within the VMAs by scanning the QR code. From there, they may take a entrance seat, AR expertise model, to observe the VMAs.

Our High Takeaway:

The immersive expertise allowed viewers to flee pandemic isolation, even when for a second. Burger King took benefit of the reliance on meals supply and ordering apps to assist enhance obtain charges with out shoving the advert within the buyer’s face. 

Learn extra concerning the Burger King Immersive Sweepstakes and its launch.

4. Digital Craft Beer Tasting by Ballast Level Brewing Firm

Creative Content Marketing Examples: Ballast Point

Lovers of craft beer festivals however who couldn’t attend one in the course of the pandemic, to not fear. Their ongoing digital craft beer tastings helped the craft beer group come along with hearty laughter and drink.

Even with beer festivals working once more, Ballast Level Brewing Firm continues to host digital craft beer tastings for fans throughout america. Friends skilled a digital tasting and brewery tour, then performed trivia—all with out leaving their sofa. Attendees additionally had the posh of ordering gadgets they’d sometimes discover at beer fests shipped proper to their door.

Why We Like It:

For breweries that thrive on human interplay and occasions to advertise their product, the pandemic took away a vital a part of their advertising and marketing technique and income. Nevertheless, Ballast Level saved the craft beer group collectively by making a digital tasting, and customers felt like they weren’t lacking out on their favourite beer fests.

Our High Takeaway:

Within the wake of the pandemic, companies needed to adapt digitally to remain afloat. And whereas shifting from brick and mortar to full-on digital was a problem, companies might attempt one thing new and discover inventive methods to achieve folks.

5. Design Persona by Airbnb

Creative Content Marketing Examples: AirBnB

Airbnb, the favored trip rental service, put collectively this brief quiz with the assistance of design specialists at Domino. For customers trying to spruce up their area, this quiz helps them uncover their design character.

Quizzes is usually a momentary little bit of enjoyable, particularly for these taking it out of sheer curiosity, however they’ll additionally drive a consumer to different components of an internet site. 

Why We Like It:

Though easy, the quiz is nicely laid out, simple to observe, and supplies an correct reply for these genuinely eager to improve their area. The solutions web page incorporates suggestions for locations the consumer is likely to be keen on staying. Then leads them to Domino’s web site, the place they’ll view extra examples of their most popular model.

Our High Takeaway:

For interactive content material like quizzes, it’s important to maintain issues transient, clear, and interesting, so customers get essentially the most correct reply. However that’s not all of the consumer will get. In addition they get suggestions from Airbnb on the place to remain subsequent together with extra content material from Domino on easy methods to improve their area. It’s additionally an excellent demonstration of two manufacturers partnering as much as market their providers in a single place.

6. Google Net Tales

Creative Content Marketing Examples: Google

Google Net Tales is leaping on the video development, serving to creators place their content material in entrance of the broadest viewers.

Customers can add Google Net Tales into the backend of an internet site, making it simple to add video content material. Much like websites like TikTok, Instagram, or design platforms like Canva, video creators can craft distinctive tales utilizing animations, textual content, colour, embeds, and captions.

Why We Like It:

Google Net Tales makes use of video to assist creators place themselves as specialists on a subject, driving them to their web site. Video is a thriving type of content material and articles that incorporate one video generate 83% extra visitors than articles and not using a video. Content material creators can take benefit for free of charge so long as they’ve the time to create internet tales from Google.

Our High Takeaway:

As Google evolves to ship extra video in search engine outcomes, content material creators can harness this new function to offer customers with extra video. Google Net Tales can attain customers through a consumer’s search intent, whereas nonetheless falling in keeping with the model of different video creation platforms like TikTok, Snapchat, or Instagram reels. 

7. Wordle by The New York Instances

Creative Content Marketing Examples: Wordle

Wordle, the favored on-line recreation bought by the New York Instances, permits customers six probabilities to guess a five-letter phrase—simply as soon as a day.

The positioning additionally retains observe of your successful streak. Customers can even brag about their every day wins by simply sharing them on social media.

This web page receives over 10 million natural views and attracted over 170k backlinks as of April 2022.

Creative content marketing examples: analytics
Why We Like It:

Wordle is enjoyable, simple to make use of, and accessible on any machine. Nevertheless, it isn’t binge-worthy. It solely steals one’s consideration for a short while with out changing into consumed by it like different video games.

Our High Takeaway:

Generally easy is healthier when creating one thing partaking. The extra complicated a bit of content material is, the extra possible it’s for a consumer to expertise confusion. So bear in mind to maintain issues clear and easy when creating content material.

Social Media Content material Advertising Examples

8. Apple’s Shot on an iPhone 

Social Media Content Marketing Examples: Apple

Apple’s Shot on an iPhone marketing campaign encourages iPhone 13 and iPhone 13 Max customers to share their perfect images, utilizing the telephone’s macro perform.

iPhone customers captured photos of the daily, taking peculiar objects and making them into one thing extraordinary. Apple requested customers to share their pictures on social media utilizing the hashtags #shotonaniPhone or #iPhonemacrochallenge. 

Ten skilled photographers and workers from Apple judged the net submissions and chosen 10 winners.

Why We Like It:

The marketing campaign was easy but highly effective. It inspired customers to experiment with their new iPhones leading to near 60,000 posts on Instagram alone.

Our High Takeaway: 

When releasing a brand new product, launching a UGC marketing campaign that encourages your prospects to share their expertise with the product is a fascinating promotional device with a excessive virality potential. 

9. MassMutual “Uncomfortable Truths” 

Social Media Content Marketing Examples: MassMutual

In July 2021, MassMutual launched a marketing campaign that confronted the “uncomfortable truths” behind a few of our greatest monetary choices—saving for faculty, making ready for the sudden, and common monetary planning.

MassMutual shared three 30-second movies throughout Fb and different mediums encouraging their prospects to face these uncomfortable truths.

Why We Like It:

MassMutual helps educate prospects on navigating their funds responsibly by storytelling. This technique locations the shopper first and helps put these uncomfortable emotions round funds to relaxation. Moreover, the short-form video is likely one of the key content material advertising and marketing traits in 2022, in line with the trade specialists.

Our High Takeaway:

Generally taking a real method to addressing an viewers’s vulnerabilities may help them really feel nearer to the model. If they’ll belief the specialists to share uncomfortable discussions, maybe they are going to develop into loyal prospects. 

10. NRMA Insurance coverage Tales of Assist (Instagram)

Social Media Content Marketing Examples: NRMA

NRMA Insurance coverage responded to the frustration Australian folks confronted within the wake of a Royal Fee investigation into insurance coverage corporations. To assist restore religion within the trade, the model launched the Tales of Assist marketing campaign on Instagram. It shared tales of selfless acts of assist. However, the model didn’t cease there. It championed native heroes who’re making large impacts on the group.

Why We Like It: 

The 150 movies drew inspiration from the favored Fb web page People of New York, bringing that human ingredient to their advertising and marketing efforts. Their marketing campaign paid off with knowledge exhibiting they’d doubled their social engagement charge.

Our High Takeaway:

Whereas the information is essential, the most effective factor about this marketing campaign is that it helped Australians really feel deeply related to their group, particularly in instances of disaster. That is one other nice instance of utilizing model storytelling to achieve your viewers.

11. Journey Manitoba (TikTok)

Social Media Content Marketing Examples: Travel Manitoba

The Journey Manitoba TikTok channel is stuffed with superb travel-related movies that talk to Manitoba, Canada, residents, and locals alike. Some movies present actions like eating underneath the aurora borealis, staying at retro lodges, or happening a bison safari. 

Candidly that includes these moments has amassed greater than 30,000 followers and over 260,000 likes.

Why We Like It: 

Journey Manitoba does nicely to include trustworthy critiques of the most effective locations to eat, drink, be outdoor, and benefit from the metropolis. Movies are brief, pleasant to observe, nicely shot, and an essential content material advertising and marketing development in 2022.

Our High Takeaway: 

Journey Manitoba captures numerous angles of all issues that make it completely different. Every second of content material is attention-grabbing for the consumer, and customers really feel like they’ve already been there.

12. Adobe #CreativityForAll

Adobe helps companies with their excellent laptop software program and their group {of professional} creators. From crafting PDFs to illustrating ebooks or posters, they’ve merchandise which can be appropriate for any enterprise’s inventive wants.

The pc software program firm takes their B2B providers to new inventive heights on their Twitter web page opening new worlds for companies. They publish colourful and provoking visible content material, suggestions for higher illustration and video creation, and academic weblog posts.

Adobe’s additionally shares illustrations from customers with professional abilities to supply recognition for his or her creativity.

Why We Like It:

All posts on Adobe’s Twitter are brief, candy, and artistic and communicate nicely to their celebration of #CreativityForAll. They offer credit score to graphic designers, provide suggestions for creators, make posts pleasing to the attention, and talk their model in intelligent methods. Their common use of gorgeous photos and video in every posts and brief copy, makes it simple for Twitter followers to have interaction.

Our High Takeaway:

Twitter isn’t simply designed for intelligent text-based posts loaded with hashtags. Hold the textual content brief, add eye-catching photos and video for elevated engagement, and share folks’s creativity to assist encourage others. And it holds true for all sectors, together with B2B.

Book Content material Advertising Examples

13. Ann Hadley’s The best way to E-newsletter Book

Ebook Content Marketing Examples: Anne Hadley

Can a PDF be a celebration? “Everyone Writes” writer Ann Handley says, “YES, IT CAN” in her book on The best way to E-newsletter. When she began her e-newsletter, she had somewhat over 2,100 subscribers. In line with knowledge included in her book, 43,000 persons are opening emails three years and 100 points later.

So what led to a 2,000% improve? In “The best way to E-newsletter,” Handley shares what labored, what didn’t, how she retains her subscribers engaged, and the “bizarre metrics” she chooses to observe.

Why We Like It: 

Handley supplies sensible recommendation for writing partaking letters, maintaining her love and need to write down on the forefront. She touches upon the usage of white area, letting the phrases breathe within the book. At solely 14 pages lengthy, “The best way to E-newsletter” may be very digestible and in addition features a guidelines that can assist you navigate constructing your individual e-newsletter.

Our High Takeaway:

Take your time, make the most of white area, provide sensible recommendation, and don’t overwhelm readers with data when constructing your thought management within the trade. 

14. Comedian Guide Faculty Creator Connections: Panel One 

Ebook Content Marketing Examples: comic book

The Comedian Guide Faculty Creator Connections: Panel One is an anthology of 16 creator-owned tales collected from gifted writers, artists, editors, and comedian nerds. This book was created and printed to include their work and provides honor to the gifted comedian guide creators who confirmed up at Comedian Cons however nonetheless hadn’t damaged into the trade.  

The mission began earlier than the pandemic shook the world. But, everybody concerned charged by the difficult instances to hone their abilities regardless of all of it.

The anthology gained the Unbiased Creator Award for Greatest Anthology and the Content material Advertising Award for Greatest Use of eBook in Distribution.

Why We Like It:

When Comedian Cons didn’t acknowledge the expertise, the anthology honored these creators by highlighting their work and sharing it with the world. The tales are completely different in model and selection and present the range of an trade that has seen many alternative seasons.

Our High Takeaway:

Nice and impactful artwork can nonetheless be made and appreciated throughout making an attempt instances. And the identical goes for any form of content material advertising and marketing. What we do with our content material can affect others so long as we maintain creating. In case you have one thing to say along with your content material, however nobody appears to be listening, don’t be afraid to chart your individual path. In spite of everything, mission-driven content material advertising and marketing is what can actually differentiate you in 2022.

15. The State of Personalization Book by Drift

Ebook Content Marketing Examples: Drift

The State of Personalization Book by Drift is a guidebook that discusses the significance of companies creating extra personalised content material for his or her prospects.

This information is backed by statistics and reasoning that educates companies on individualized content material and easy methods to craft scalable on-line experiences for customers. Finally, it encourages companies to desert templated content material advertising and marketing strategies and change them for high-quality individualized content material.

Why We Like It:

In an age the place personalised content material is desired greater than ever, this information delivers sensible recommendation and perception on easy methods to customise content material for customers. Drift additionally lays out the book so it’s instructional and straightforward to devour.

Our High Takeaway:

Make content material a novelty for the companies you’re employed with or the purchasers you serve. Understanding your buyer’s wants and ache factors might be helpful for offering extra personalised options. Having credible sources to again up your content material may also be very persuasive.

Video Content material Advertising Examples

16. Mayo Clinic COVID-19 Vaccine Collection

Video Content Marketing Examples: Mayo Clinic

In an age the place misinformation runs rampant, specialists should do their finest to coach the general public. Mayo Clinic has created a collection of YouTube movies with scientific proof to assist fight misinformation about COVID-19 and the vaccine.

Why We Like It:

Throughout a interval that has developed in unprecedented methods, Mayo Clinic goes to the specialists to coach folks. They communicate on COVID-19’s results, easy methods to forestall the virus, statistics on its affect, and common COVID-19 updates.

Our High Takeaway:

Backing up your content material with priceless assets and feedback from the specialists could make it stable. Furthermore, it will possibly make your content material respected and credible.

17. Apple Watch Assist Tales

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On this marketing campaign, Apple emphasizes how its Collection 7 smartwatch can probably save lives. Over a collection of movies, Apple introduces real-life eventualities of individuals caught at sea, in a automobile accident, or in different misery. In addition they show how the Apple Watch Collection 7 acquired these at risk the emergency assist they wanted.

Why We Like It:

Apple performs on prospects’ fears, utilizing occasions all of us hope by no means to expertise. On the similar time, they supply an answer. If prospects imagine {that a} small machine can get them assist once they want it, it places their minds comfortable.

Our High Takeaway:

Calming actual, regular fears all of us face as a part of your content material advertising and marketing technique makes for a powerful marketing campaign. However, it additionally brings in that human ingredient by tugging on our heartstrings. 

18. Fiverr’s Video, “Out North”

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In 2021, Fiverr launched a shifting 17-minute video known as “Out North,” highlighting a Nashville, Tennessee, group. The video was filmed by the eyes of the nonprofit group Gideon’s Military.

The video, which took residence a 2021 Vimeo award, talks a few particular ZIP code in Nashville recognized for its excessive incarceration charge. The shifting video particulars that one in each three males who dwell right here will face incarceration. Gideon’s Military goals to dismantle the school-to-prison pipeline. With the assistance of Fiverr, this story got here to life.

Learn extra about “Out North” and what impressed the story.

Why We Like It:

The video brings consciousness to important points Black communities face whereas demonstrating easy methods to advocate for change. It additionally exhibits the kindness that also exists on the planet and the lengths folks will go when serving to our brothers and sisters.

Our High Takeaway:

There’s nice energy in telling a narrative and telling it passionately. Fiverr’s video accomplishes this by talking honestly about a problem and steps it’s taking to resolve it.

19. Wistia’s Low Views Excessive Influence Video Collection

Video Content Marketing Examples: Wistia

It appears most companies are all striving to create the following piece of viral content material. However even when the content material doesn’t go viral, can it nonetheless make an affect? Wistia, a video internet hosting platform, thinks so and works to show it of their “Low Views Excessive Influence” video collection.

Over 9 episodes, Wistia sheds mild on the content material that yields low views however nonetheless creates a excessive affect. Wistia interviews companies that create video designed to achieve smaller audiences. And judging from the movies companies created to achieve smaller audiences, it seems, massive issues can are available small packages.

Why We Like It:

Wistia emulates a TV host interview situation that explores the stunning advantages companies expertise with their non-viral content material. This storytelling collection supplies worth whereas additionally maintaining the content material enjoyable and interesting. It’s additionally very near the worth proposition and product of Wistia, serving to the corporate to unfold the concept that video might be helpful even when it doesn’t vecome viral.

Our High Takeaway:

Strive incorporating comedy and enjoyable into your content material. Deal with quirky methods to ship worth whereas overlaying subjects that educate advertising and marketing professionals. Don’t be afraid to attempt one thing completely different. Additionally, be sure that the subjects you choose go in keeping with your general model story.

Running a blog Content material Advertising Examples

20. Work Life by Atlassian

Blogging Content Marketing Examples: Atlassian

Atlassian’s inspiring Work Life weblog is stuffed with tales and recommendation designed to steer a workforce to greatness. As well as, the weblog is nicely optimized and affords useful perception on workforce constructing, opens dialogue on management model, and attracts on expertise from inspirational leaders worldwide.

In line with Semrush’s Natural Analysis device, one in all its finest weblog posts, The best way to Write Sensible Targets, brings in roughly 60,000 natural guests per 30 days.

Why We Like It:

Your entire weblog speaks to all sides of labor life and teaches leaders and workers easy methods to really feel aligned. In addition they deal with a number of the most crucial areas wanted for sturdy workforce perform inside an organization. Inside every publish is a real-life situation in addition to content material that’s simple to learn, exact in its factors, and priceless to the reader.

Our High Takeaway:

Atlassian will get straight to the purpose to fulfill the searcher’s intent. Make your content material helpful, priceless, and straightforward for the consumer to digest. And use real-life eventualities to enchantment to them.

21. Discover Your Fungicide Window by Local weather Subject View

Blogging Content Marketing Examples: Climate Fieldview

Local weather Fieldview’s single “Discover Your Fungicide Window” weblog publish was a Content material Advertising Awards Finalist, and we are able to see why. Informative in serving to farmers plan for his or her harvest, it additionally tells them easy methods to use the fungicide (aka pesticides) window to their benefit.

Why We Like It:

This weblog is each visually interesting and straightforward to digest. It has well-designed graphics that you would be able to work together with, well-utilized white area, and well-placed data that stands out. As well as, Local weather Fieldview subtly mentions its data-driven expertise to offer a visible perspective on the affect of figuring out your fungicide window.

Our High Takeaway:

Being clear and concise with a subject as complicated as this one is essential. Offering visuals like earlier than and afters or interactive designs can maintain the consumer engaged and supply a helpful technique to yield a greater product.

22. Sisters from AARP

Blogging Content Marketing Examples: Sisters from AARP

The Sisters from AARP is a group for Black ladies, connecting with them on the subjects of well being, wealth, relationships, music and films, religion, and extra. The positioning affords a secure place for them to come back collectively and speak about these actual subjects that contact all generations.

The Sisters of AARP gained a Content material Advertising Award for its distinctive content material overlaying a broad set of subjects and a longtime model and voice.

There’s a lot to be taught from this excellent achievement and what it took to create Sisters from AARP. Content material Advertising Institute’s article offers extra details about this group.

Why We Like It:

AARP created this content material for a particular viewers utilizing a specific voice—simply suppose, “besties at brunch.” 

Our High Takeaway:

Be certain your voice is pleasant and approachable. The Sisters from AARP is genuine, shareable, and pleasant, virtually as should you had been ordering your subsequent mimosa throughout a lady’s day trip.

B2C Content material Advertising Examples

23. Monster Worldwide’s Microsite

B2C Content Marketing Examples: Monster

A month after COVID-19 rocked the world, Monster launched a microsite for employers and staff to speak about Work within the Time of Coronavirus. The positioning supplies help and steering to staff and employers throughout one of the crucial difficult instances in historical past. 

However Monster didn’t cease there. Because the pandemic developed, so did the location. Initially, it was supposed to help job seekers. The viewers expanded shortly, and in consequence, Monster supplied extra listings to employers who had been on the seek for important staff.

For extra on Monster’s launch, learn the article from Content material Advertising Institute.

Why We Like It:

By adapting shortly, Monster noticed constructive leads to its efforts to help job seekers and employers throughout instances of nice want by increasing its providers. By making this alteration, the location now receives 2,500 visits per 30 days on common and a 52% CTR.

Our High Takeaway:

Assist your shoppers in onerous instances and make your affect significant. Don’t be afraid to adapt even once you’re uncertain of the result.

24. HBO Max Trailers + Hearts and Science

B2C Content Marketing Examples: HBO

Diving deep into the information to grasp customers, Hearts and Science is a power for change with its content material advertising and marketing concepts. Hearts and Science combines knowledge evaluation and the “foundations of our human hearts” to assist perceive customers on a deeper degree. Hearts and Science takes their data and helps companies construct emotional connections with their customers.

Hearts and Science and HBO teamed as much as create a collection of 30-second TV spots for upcoming Max Originals. Collectively, they use take needs of the human coronary heart and knowledge to assist craft fascinating trailers.

Lovecraft Nation and The Flight Attendant had been a part of two trailers they created collectively.

Why We Like It: 

These two groups discovered alternative within the emotional bonds that exist between enterprise and client. By doing this, HBO Max created trailers that instantly captured the viewers and compelled them to observe the following flick.

Our High Takeaway:

Digging deep into what your customers are captivated with may help you place your content material in a manner that creates intrigue whereas remaining impactful.

B2B Content material Advertising Examples

25. Salesforce: Main By Change

B2B Content Marketing Examples: Salesforce

Salesforce’s Main By Change marketing campaign helps, supplies inspiration and perception, and nurtures companies navigating work-life steadiness on-line. With extra folks working from residence, staff and corporations should stay engaged and vigilant all through their workdays. 

To maintain this new working way of life, Salesforce created a library of movies that talk to management, engagement, resilience, fairness, and sustainability.

Why We Like It:

Salesforce is going through the modifications of those previous few years by stepping as much as be a pacesetter. And as we all know, nice leaders are additionally nice supporters. Salesforce exhibits us that they’re right here to assist nurture companies as they navigate working remotely.

Our High Takeaway:

Keep related along with your customers by providing assist once they want it most. Whereas it might be simpler to maintain issues as they’ve all the time been, it’s not all the time the most effective answer. Change might be troublesome, however it may also be good and needed.

26. Unbounce

B2B Content Marketing Examples: Unbounce

Unbounce is a drag-and-drop builder that doesn’t require you to code your touchdown pages. Their Conversion Benchmark Report is a digestible, data-backed touchdown web page full of data that helps entrepreneurs convert higher. To entry the report and see the benchmark knowledge for numerous sectors, it’s essential fill out a kind that sits proper on this web page.

The report additional goals to coach entrepreneurs on optimizing touchdown pages to raised attain their audience.

Why We Like It: 

Unbounce selected to create an internet report as a touchdown web page as a substitute of simply one other downloadable PDF. They lead by instance, exhibiting the effectiveness of well-optimized touchdown pages by making their report right into a touchdown web page. In addition they enhance the consumer expertise for his or her readers whereas nonetheless with the ability to gate their content material and generate leads for nurturing. 

Our High Takeaway:

As a substitute of making simply one other PDF, make your lead producing content material stand out with an uncommon format. Being completely different and getting inventive is extraordinarily essential today, even in case you are in B2B.

27. Slack

B2B Content Marketing Examples: Slack

Case research is usually a very helpful type of content material advertising and marketing, however that doesn’t imply they should be plain, boring and purely promotional. Take Slack, for instance. Slack took their case research and turned them into inspiring tales that customers might join with.

In doing this, Slack spotlights the shopper as they share how this communication software program was useful to them. 

Why We Like It:

Slack takes a storytelling method to sharing their case research to indicate how prospects have been impacted by their product. 

Our High Takeaway:

Storytelling is a compelling type of content material advertising and marketing, since our whole lives revolve round tales. When creating your subsequent content material advertising and marketing piece, attempt incorporating extra relatable storytelling to raised join with prospects.

Platforms for Extra Inspiring Content material Advertising 

New examples of nice content material advertising and marketing consistently emerge. Relating to staying present with what different persons are doing, it’s essential know the place to show to seek out inspiration.

You’ve seen a number of sources that we love. Every commonly shares several types of content material. If nothing else, they’re nice locations to kickstart inspiration:


Take Your Content material Advertising to the Subsequent Stage

A terrific content material advertising and marketing technique has a deep understanding of its prospects, contains search engine marketing, demonstrates glorious writing and manufacturing—and has a stable distribution. 

In the event you make investments the time, vitality, and assets into constructing an efficient content material advertising and marketing machine, you’ll reap the rewards in the long run.

Let these content material advertising and marketing examples wash over you so that you just would possibly quickly additionally create one thing inspirational for one more fellow marketer.



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